If you own property in a desirable Tampa Bay neighborhood, there's a good chance a builder or developer has already reached out to you. Maybe it was a letter in the mail. Maybe a phone call. Maybe someone knocked on your door and said they were "interested in your property."
Most homeowners have no idea how to handle that situation. And the mistakes they make in those first few interactions can cost them tens of thousands of dollars or more.
Here are the five most common ones we see.
1. Accepting the First Offer
This is by far the most expensive mistake. A developer contacts you, makes an offer that sounds reasonable, and you accept because you don't have anything to compare it to. The number might even be higher than what you'd get listing the home traditionally. So it feels like a win.
The problem is you have no idea what the property is actually worth to a developer. That first offer is almost always a starting point, not a ceiling. Developers expect negotiation. They've already built margin into their number. And if only one builder is bidding, they have zero incentive to come up from their opening price.
The fix is simple but most people don't do it: get multiple developers competing for the same property. When two or three builders want the same lot, the price moves in your direction. Every time.
2. Not Understanding What They Actually Own
When a developer approaches you, they're not buying your house. They're buying your land. The structure on it is irrelevant to them. In most cases they're going to tear it down.
This matters because it completely changes how you should think about the value of your property. A traditional appraisal based on comparable home sales will almost always undervalue what a developer is willing to pay. The comp for your property isn't the 3-bedroom home down the street that sold for $320K. The comp is the empty lot two blocks over that a builder paid $400K for.
If you don't understand this distinction, you'll anchor to the wrong number and either accept too little or dismiss a legitimate offer because it seems too high and you assume there's a catch.
3. Hiring a Traditional Real Estate Agent
This is a tough one because it feels like the responsible thing to do. You get an offer from a developer, you're not sure what to do, so you call a realtor. Makes sense on the surface.
The problem is most residential real estate agents have no experience with land deals or developer transactions. They know how to price a home based on comps, stage it, list it on the MLS, and negotiate with another homeowner's agent. That's a completely different skill set from understanding how a developer underwrites a lot, what entitlements add value, or how to structure a deal that protects you while keeping the builder at the table.
A traditional agent will often either underprice your lot because they're using home comps instead of land comps, or they'll overprice it because they don't understand the developer's math, which kills the deal entirely. Neither outcome is good for you.
You need someone who has spent time on the buy side and understands how developers think, what they'll pay, and where they have flexibility. That's a very specific kind of expertise.
4. Ignoring What Your Zoning Actually Allows
Your property's zoning designation has a direct impact on what a developer can build, and that directly affects what they'll pay for your lot. A parcel zoned for a single-family home is worth one number. That same parcel zoned for townhouses, a duplex, or multi-family could be worth significantly more.
Most homeowners have never looked at their zoning. They don't know what it allows, whether any recent changes have been made, or whether their lot could qualify for a variance or rezoning that would increase its value.
Here's why this matters in a negotiation: if a developer knows your zoning allows for a higher-density build but you don't, they're not going to volunteer that information. They'll price the deal based on what benefits them. The only way to level that playing field is to know what your property allows before you sit down at the table.
Take five minutes and look up your property on your county's zoning map. Or better yet, have someone who understands zoning and development review it for you. That one step can change the entire negotiation.
5. Waiting Too Long to Respond
Developers move fast. They're evaluating dozens of properties at a time, running numbers, and making decisions quickly. When they reach out to you, there's usually a reason. Your lot fits a project they're working on, the numbers work at that moment, and they're ready to move.
That doesn't mean you should rush into anything. But sitting on an inquiry for weeks or months without responding is a mistake. Market conditions shift. Material costs increase. The developer's project timeline moves forward. They find another lot. The opportunity that existed when they first called might not exist three months later.
The smart move is to respond promptly, gather information, and then take the time you need to make a good decision. There's a big difference between being responsive and being impulsive. You can move quickly without being reckless.
The Common Thread
Every one of these mistakes comes down to the same root cause: information asymmetry. The developer knows more than you do. They know what the land is worth, what they can build, what the zoning allows, and what their margins look like. Most homeowners are walking into that conversation with none of that information.
The single best thing you can do when a builder comes knocking is to get informed before you respond. Know what your land is worth. Know what your zoning allows. Know what other developers in the area are paying for similar lots. And if you don't have time to figure all that out yourself, find someone who already knows.
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