Tampa Bay & St. Petersburg

Your Land May Be Worth More Than Your Home

Many Tampa Bay homeowners are sitting on land that developers will pay a premium for. We connect you with competing buyers so you get the highest possible offer — with zero obligation.

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Why This Matters

There's Hidden Opportunity in Your Property

Most homeowners never realize their land alone could be worth significantly more than their entire property as-is.

Hidden Value in Your Property

Tampa Bay's development boom means builders are actively seeking infill lots. Your land could be worth far more to a developer than your home is worth on the open market, even if the house is in great shape.

Competing Offers Work for You

We don't just bring you one low-ball offer. We reach out to multiple qualified developers and create competition for your property, driving your sale price higher and keeping you in control.

Institutional Expertise, On Your Side

With 13 years of buying properties for major private equity groups, Justin knows exactly how developers evaluate and price land. That insider knowledge now works for you, not against you.

Own a Rental Property?

Stop sinking money into repairs on a property worth more as land. When you run the real numbers (maintenance, vacancies, taxes) selling to a developer often nets more than years of rental income.

The Process

How It Works

A straightforward path from curiosity to top-dollar offer. No pressure, no obligation at any step.

1

Free Property Review

Share your property address and we'll analyze the lot's development potential, zoning, and comparable land sales in your area — all at no cost.

2

Developer Outreach

If your property qualifies, we market it to our network of vetted builders and developers, creating competition and driving up offers on your behalf.

3

You Choose the Best Offer

Review competing offers on your terms. There's no obligation to accept. You stay in control of the process from start to finish.

Justin Merchant — Broker Associate, Vertica Realty
About

Justin Merchant · Broker Associate · Vertica Realty

I Used to Buy Properties Like Yours for Less. Now I Help You Get More.

For 13 years I worked on the institutional buy-side of Florida real estate, closing over 5,000 single-family homes and condos for some of the largest private equity groups in the country. I saw firsthand how the process works — and how much money homeowners were consistently leaving on the table.

Developers have teams of analysts, market data, and negotiators working to buy your property for as little as possible. Most homeowners go into that matchup alone and outgunned.

I started the Infill Lots arm of Vertica Realty to change that. Now I use the same buy-side playbook — the data, the strategies, the network — but on behalf of homeowners. My job is to make sure you know what your land is really worth, and that developers have to compete for it.

Common Questions

Frequently Asked Questions

Straightforward answers to the questions we hear most often.

Several factors determine land value: lot size, zoning, location, flood zone status, and current developer demand in your area. We analyze all of these in our free property review. In many Tampa Bay neighborhoods, builders are paying premiums for well-located lots that allow them to build new construction — sometimes significantly more than the existing home's market value.

The initial property review and consultation are completely free with no obligation. If you choose to move forward with a sale, our fee structure is transparent and discussed upfront before you commit to anything. You'll never be surprised by hidden costs or unexpected charges.

The initial property review typically takes just a few days. Once we begin developer outreach, offers generally come in within two to four weeks, depending on market conditions and the specifics of your property. Closing timelines are flexible and can be structured around your schedule — whether you need a fast close or more time to plan your move.

That's actually one of the most common scenarios we work with. If developers are buying your property for the land, the condition of the existing structure often doesn't matter. In many cases, homes in poor condition are sitting on land that's worth more than the cost of repairs. No need to renovate, stage, or fix anything.

Yes, absolutely. Having an existing mortgage doesn't prevent you from selling. The mortgage balance is paid off at closing from the sale proceeds, just like any traditional home sale. As long as the land value exceeds your remaining mortgage balance, you walk away with the difference. We'll help you understand the numbers before you make any decisions.

"We Buy Houses" companies are the buyers — they want to purchase your property at the lowest possible price for their own profit. We're on the opposite side. We represent you, the homeowner, and our goal is to get you the highest price. We do this by creating competition among multiple developers rather than giving you a single take-it-or-leave-it offer.

No. You can continue living in your home throughout the entire evaluation and offer process. You don't need to move, make any changes, or even allow property showings in most cases. If you accept an offer, we'll work with the buyer to establish a closing timeline that gives you plenty of time to plan your next move.

Insights

Tampa Bay Land & Development

Market insights and guidance for Tampa Bay homeowners considering their options.

Is Your Tampa Home Worth More as Land?
Market Analysis

Is Your Tampa Home Worth More as Land?

Key indicators that your property's land value may exceed the value of your existing home.

Read Article
5 Mistakes Tampa Homeowners Make When a Builder Comes Knocking
Seller Guide

5 Mistakes Tampa Homeowners Make When a Builder Comes Knocking

These common mistakes can cost homeowners tens of thousands when a developer reaches out. Here's how to avoid them.

Read Article
Your Rental Property's Best Exit Strategy
Investor Guide

Your Rental Property's Best Exit Strategy (That You Haven't Considered)

Most Tampa Bay landlords don't realize their rental property's land value may far exceed its rental income. Here's the exit strategy you haven't considered.

Read Article

Not Sure If Your Property Qualifies?

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Contact Information

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Service Area
Tampa & St. Petersburg, FL

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